How You Can Use Automated Direct Mail For Your Company!

There is no doubt that automated direct mail is more cost-effective and highly targeted than sending email alone. It is time-tested, generates a substantial ROI and can easily dovetail into your existing marketing efforts.


With an integrated marketing automation platform, you can easily scale your direct mail campaigns to reach more consumers in a less expensive and more targeted way. Using data gathered from digital initiatives like your website, social media and email campaigns, you can automatically create and segment targeted lists that will make sure each piece of direct mail you send is sent to a specific individual.

You can even use a direct mail automation software to send a postcard to someone who hasn't viewed your website or social media posts in awhile. This can help you reengage with a previous customer while also encouraging them to continue making purchases in the future.

What You Need to Look for in a Direct Mail Automation Solution

One thing to keep in mind is that if you have mailing lists, they should be accurate. Having inaccurate or outdated addresses can lead to lost sales. A good program will provide you with tools to cross-check your lists against USPS databases to ensure that they're current and up-to-date.

Having an automated system in place will also save you a lot of time and money on printing and postage. Instead of setting a bulk amount for a printer, you can set up a customized rate card that is based on your specific needs. Additionally, you can test multiple iterations of your campaign quickly and efficiently by running multivariate tests that include copy, design, placement, imagery, personalization and mail type to see which performs best with your recipients.


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