What Is an Automated Direct Mail?

An automated direct mail system removes the manual processes that go into mailing physical mail like postcards, letters, and marketing materials. It also enables you to integrate your direct mail into the rest of your automation tools and trigger campaigns.


Traditionally, project managers at letter shops, agencies and printer/mailer companies would manage direct mail campaigns via spreadsheets,.CSV files and FTP. These semi-manual, disconnected processes were slow, inefficient and error prone.

They were also expensive and time-consuming for companies that were sending out a lot of mail. With an automated direct mail system, you can easily personalize your mailers with dynamic content and increase response rates.

It’s a great way to keep in touch with customers who haven’t visited your website or signed up for email communications in a while. It’s also a great way to encourage past customers to make another purchase.

How it Works

In addition to tracking your emails, postcards, and other mailers, automated direct mail systems allow you to see which recipients engaged with your mail piece. Some platforms even include a unique QR code for tracking responses, so you can see exactly how many people engaged with your campaign.

Whether you’re looking to send monthly care plans or birthday gift cards, automated direct mail offers the ability to create personalized mailers quickly and efficiently. It also helps ensure that your messages are HIPAA-compliant. And it’s easier to scale as your business grows and your needs change.

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